Sales and Marketing
A strategic sales and marketing plan can make or break the growth of any business. The execution of both require impressive and extensive skills. And, in these areas, one can never learn enough - every new idea seems to spark a new plan. Hear from some of the masters.
Kathy Buckworth is an award winning writer, public speaker, and television personality. She is the author of five books, including “The BlackBerry Diaries: Adventures in Modern Motherhood” and her latest, “Shut Up and Eat: Tales of Chicken, Children & Chardonnay”. She is a feature writer for Sympatico.ca in their parenting, travel, and auto sections, and is also a columnist for ParentsCanada, Womens Post, Ottawa Families, Dabble Magazine, and GoodLife.
Terry Jones is on the cutting edge of innovation and change. As founder of Travelocity.com, chairman of Kayak.com, and Chief Information Officer at American Airlines/Sabre, Terry has a proven track record of leading companies whose innovations have changed an industry.
It represented a huge learning curve for former downtown Toronto resident, Linda Reader to become entrenched in grassroots rural issues as a farm owner and resident in Grey County. In time the 20 years of previous marketing experience as a consultant and Professor in the Business School at Humber College, combined with her on-farm trials raising chickens and ducks plus learning to drive a tractor prepared her for a new career in rural development.
Scott Stratten is the President of Un-Marketing. Formerly a national sales training manager and a Professor at the Sheridan College School of Business, he has been running his "UnAgency" for 8 years which has become the place companies like PepsiCo, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape.
Daniel Thompson began his career as a professional make up artist and paramedical aesthetician in 1993. In 2003, he founded Thompson Consulting, specializing in product development for spas, plastic surgeons/dermatologists and cosmetic corporations. Daniel's work can be seen at spas and medispas across Canada, in New York, Oslo and Dubai.